“Truth in advertising” is a fine idea. How politicians go about obtaining it, however, is another matter. Consider Utah (sorry about that, Coyote ;).

Wending its way through the legislative process is an amendment to current law that:

prohibits a person from advertising that a good or service will not be sold to a certain age group and then selling the good or service to that age group

The above applies to more than just game sales, of course. At first glance, it even seems reasonable. If the GettaGame store advertises they won’t sell M-rated products to minors, then sells the M-rated “Super Bloody Zombie Mash” to a 12-year old, they’d be in trouble.

The problem is, the above doesn’t really accomplish very much. There is no provision (that I could find) for stores that don’t make such advertisments.

Which means if the GettaGame store has no signs up about age restrictions, they can sell “Zombie Mash” to anyone, regardless of age, without penalty. So what’s the point of this bill, aside from making the politicians look good to the home crowd?

This has just passed the Utah State House of Representatives (70-2), and now goes to the state senate for voting. No doubt it will pass there, and be signed into law by the governor.

Then, I suppose, everyone will be happy and congratulate each other on how they’re “protecting their kids” from “inappropriate content” of all kinds. Provided, that is, there are advertisments about age restrictions.

Truth in Advertising Act Amendments