By now, when it comes to reporting on the game industry, we hardly expect much of the media to provide fair coverage of the issues. Nowhere is this better shown than the reaction to the latest FTC report on marketing violent or inappropriate content to children (under 17s).

What the report showed was that (a) stores were getting better at not selling M-rated games to kids; (b) a large majority of parents are aware of the ESRB ratings system; and (c) about 75% of parents who know the system use it in deciding what games to buy for their kids.

Overall, that’s rather positive. On the other hand, the FTC is unhappy about online advertising of M-rated games, especially on sites where the under-17 audience is 45% or more.

That last one seems a bit tricky to me. Is it really possible to determine audience age on any site not specifically aimed at teens? The FTC is also looking at marketing being done through networks sites such as MySpace and YouTube, along with the growth of mobile gaming.

The interesting part, however, is how this report was headlined by various media. Slanted coverage is still with us, providing they were all reading the same report.

Headlines on Game Politics

Summary of The FTC report on the FTC site