At E3 today, Ubisoft announced a new line of games targeted for the young girl (ages 6-14) audience.

The Imagine series will premiere on the DS in October (nothing has yet been said if there will be ports to other platforms, such as the Wii).

Each game allows girls to simulate a different profession, such as fashion designer, master chef, and veterinarian. This is not a bad idea, actually. Of course, how well they are implemented is another matter. Being for a young audience, the games are not likely to be too detailed.

It also brings up the matter of “game segregation”, where some games are “girl games” (even though they might be of interest to boys in some cases, such as “animal doctor”).

On the other hand, Ubisoft says this is based on their research into what this age group is interested in. I wonder if they’ll do the same for boys eventually?

In any case, it looks like parents with young daughters and a DS have something to look forward to.

Ubisoft Announces Girl-Focused Imagine DS Series on Gamasutra